SWAYZ - THE STORY


Once upon a time, in a world filled with doubt and uncertainty, two young dreamers from the city of Paris, dared to dream. At that time, chaos reigned supreme. During these tough moments, their love for the vibrant culture of Japan and the power of dreams kept them going. They envisioned a French streetwear brand that would embody these two elements, inspiring visionaries like you, to believe that anything is possible. And so, in the heart of Paris, Swayz was born.

With the slogan "Made for Dreamers," the brand aimed to create a community that encouraged its members to pursue their dreams fearlessly. Swayz was built on the idea that, with relentless determination, even the most improbable dreams could come true. The founders, inspired by the mesmerizing essence of Japan, infused their designs with unique Japanese vibes and dream-inspired motifs, creating a collection that resonated with their fellow dreamers.

Although the two teenagers faced lots of challenges, they remained steadfast in their vision. They knew that dreamers like you needed a beacon of hope, a symbol that would prove that, with sheer determination and hard work anything is possible. 

The journey was arduous, littered with failure and heartache. But through it all, the two dreamers persevered, crafting their vision even as the coronavirus threatened their lives. They labored tirelessly to ensure the highest quality for their creations, selecting 100% organic cotton to envelop the skin in comfort and designing unique textiles that would empower dreamers to look and feel confident as they chased their aspirations. 

But their vision didn't stop there. They understood the importance of preserving the planet for future generations, so they embraced sustainable practices in every aspect of their business. From utilizing solar panels for electricity to producing their garments in Europe, the brand was committed to reducing its carbon footprint. Packaging was made from eco-friendly cardboard, and for every piece of clothing ordered, a tree would be planted, fostering a greener world for the Swayz community and beyond. 

Today, Swayz is more than just a French streetwear brand. It is a movement, a lifestyle, and a rallying cry for dreamers everywhere. It stands as a testament to the power of belief, determination, and the strength of a community united by a shared vision. By wearing Swayz, you become a part of a tribe that dares to dream big, embraces sustainability, and cherishes the beauty of our world, all while looking stylish and feeling confident.

So, if you're ready to embark on this journey with us, claim your first piece of Swayz clothing today and become a part of our thriving community of dreamers. Together, let's create a brighter future, and remember, we'll be with you every step of the way, until we all reach the summit of our dreams.

Written by Yassin SAMEH

BEHIND SWAYZ

  • MILO HEBERT

    Milo, also 18 years old and born in Paris, is the co-founder of Swayz and the driving force behind its distinctive Japanese-inspired aesthetic. A passionate lover of Japanese culture, Milo is dedicated to learning the language and traveling to Japan whenever possible. With aspirations to move to Japan later in his life, his enthusiasm for the country's rich heritage permeates every aspect of the brand. A true globe-trotter and car enthusiast, Milo's passions fuel the adventurous spirit of Swayz, making it a brand that encourages dreamers to journey beyond their comfort zones and chase their ambitions.

  • MARWANE AUVITY

    Marwane, an 18-year-old Paris native, is the dynamic force behind Swayz. Having lived in England for two and a half years before settling in Geneva, his diverse experiences have shaped his unique perspective on the world. As a lover of photography, sports, and various cultures, Marwane brings an open-minded and creative approach to the brand. He is currently preparing to move to London next year to further his studies, and his global mindset continues to inform the innovative designs and ideas that have become synonymous with Swayz.